Professional Experience

Summary: Digital and Social Marketer with extensive experience in audience growth and engagement

 

SEO Expert (SEO, Digital Marketing and Advertising Agency)

Digital Marketing Strategist
West Des Moines, IA | August 2017 - Present

  • Lead strategic development of all client digital marketing services and platforms including,

    SEO, content marketing, email retention and re-engagement campaigns, digital advertising and SEM

  • Acted as primary client communication and account manager

  • Provided digital marketing research and strategy support for sales and business development

    teams that directly lead to on boarding ten new clients

  • Directly Managed independent contractors, freelancers and interns to accomplish monthly SEO

    optimization and content writing efforts

  • Provided in-depth weekly, monthly and yearly digital reporting to each client team detailing

    the profitability of our efforts each period

Blue Compass (Digital Marketing and Advertising Agency)

Marketing Associate, Digital Marketing Department
West Des Moines, IA | July 2015 - July 2017

  • Managed account relationships through continued client communication

  • Strategized and implemented AdWords optimization efforts

    • Maintained a 4.12% CTR on the AdWords platform across a variety of campaign goals and industries

  • Created and managed social media campaigns with goals to drive awareness and lead acquisition

  • Strategized and wrote award winning content and technical writing pieces

  • Increased organic traffic of new and existing websites through on-page and technical SEO elements

 

Phantom EFX / Williams Interactive (Social and Mobile Play for Fun Gaming)

Senior Staff Marketing Specialist, Social Gaming
Cedar Falls, IA | July 2012 - March 2015

  • Developed user acquisition strategies and tactics for all Web and Mobile products

    • Increased international installs from 50 per day to 5,500 per day while maintaining a profitable ROI per acquisition

    • Utilized the Facebook Advertising Platform as the primary platform for paid traffic planning and media buying

  • Tracked and reported campaign successes through Facebook Ads Platform and Kontagent (Upsight) Analytics

    • Deployed testing and learn to increase acquisition and retention rates and lower costs per acquisition

  • Collaborated with designers, developers, and artists for in-game marketing opportunities

  • Managed third party API platforms including monetization, click-for-click, and paid traffic partners

    

Marketing Associate, Marketing Department
Cedar Falls, IA | March 2011 - July 2012

  • Community Manager for Reel Deal Slots (Facebook) – Peak 520,00 MAU & 85,000 DAU

  • Grew and engaged organic and paid users on social media platforms and blog pages.

  • Primary content creator on all social media channels and game related blogs

  • Responsible for maintaining consistent brand voice in and out of game

  • Tracked and reported reach and user interaction on the social networking outlets

  • Developed in game sales and tracking and revenue reporting platforms

  • Wrote and managed full marketing campaigns, newsletters, digital & retail storefronts and social media channels

  • Collected marketing assets associated with all IP in accordance to new portal submission processes

  • Met necessary requirements for ESRB (Entertainment Software Rating Board) submissions

 

Ovative Group (Consulting Firm)

Gaming Research Analyst
Minneapolis, MN | September 2010 – November 2010

  • Researched educational gaming and its impact on child and community development

 

Marsh – MMC Insurance Group (Insurance Provider)

Web Marketing Intern, Web Marketing Department      
Urbandale, IA | May 2010 – Aug 2010

  • Achieved site construction and update targets using content management systems

  • Developed creative recommendations for site redesigns and new projects to ensure optimization

 

Meredith Corporation (Publishing Company)

Web Marketing Intern, Interactive Media          
Des Moines, IA | May 2008 - May 2010

  • Constructed editorial and web content through internal content management system

    • Created content for Meredith Network sites (Better Homes and Gardens Network of sites)

Education

Iowa State University, B.S., Marketing
Ames, IA | 2010 Graduation

 

Relevant Skills

  • Programming experience in HTML and CSS with some experience with PHP, Java, and C#

  • Platform Certifications:

    • Google AdWords Certified

    • Bing Ads Certified

    • Google Analytics

  • Platform and Technology Experience:

    • Facebook Insights

    • Facebook Power Editor and Ads Manager

    • Kontagent (Upsight) Analytics

    • Microsoft Office

    • Adobe Photoshop

    • Microsoft Tags and QR Codes

    • Dreamweaver, Dot Net, and Interwoven

    • Google AdWords and AdWords Editor

    • Google Analytics

    • Adroll Advertising Network